Product Development

Why Product Profiling?

This is a strategic intervention, which sets the tone of activities to complement the realization of objectives. A clear understanding of the landscape would help to obtain clinically relevant labeling indications. The Preclinical and other regulatory studies can be utilized as a launchpad for competitive advantage.

The focus areas of the study are:

Evaluation of labelled indication and its relevance to the felt needs
Concept testing for the new offering: Should it be rolled out as a New Product or New Drug Delivery system or New Usage
Brand name formulation, search & registration
Packaging development
Taste evaluation

Why a Prelaunch study?

Prelaunch study is a dipstick approach to formulate the strategic characteristics of the impending brand launch. At the Product development stage, it helps to arrive at key metrics leading to evolution of the go-to-market strategy.

The key aspects of the study are:

Data driven Segmentation and propositions matchmaking
Insights backed Product positioning
Epidemiology mapping
Disease management approach mapping
Dosage or formulation evaluation
Communication pretesting and evidence backed shaping of outcomes
Marketing mix evaluation and broad view media planning

Get in Touch with us for a discussion, should you find this interesting!