Pre-commercialization

How does a New Product Launch strategy help?

The new product launch strategy encompasses all the elements of the prelaunch study and additionally focuses on the actual launch process to the internal as well as the external stakeholders. The minimum period of assistance is pegged at 12 months from the launch month to ensure proper implementation and monitoring of the launch plan. The output is measured against the key metrics agreed upon which demonstrates the dedication towards long-term association as opposed to ad-hoc recommendations.

The broad aspects are:

Buy-in from the Field Force with teaser campaigns
A time bound plan for Product Roll-out
Training Manuals and Product Manuals for Product Management Team
Scientific programmes for New Molecules and Launch meet with KOLs
Outreach programmes for Retailers (depends on Company policies)
Digital Media and promotional plans kick-off

This would be undertaken with help of dedicated resources from our end. Each launch is an investment and unless properly planned may result in a wasted opportunity.

Regulatory assistance for Indian market access

Regulatory compliance in the face of fast-paced developments could be a daunting task. Whether it is Cosmetics, Medical Devices, Invitro Medical Devices, Clinical trials, or Atomic Energy Regulatory (AERB) clearances, even established companies fail to keep tabs on the developments and prefer to engage services of professional consultants.

We are well equipped to advise the regulatory requirements and also structure the application with necessary data ensuring negligible levels of queries and faster acceptance of the clarifications submitted. This is possible as we have an interdisciplinary team of technocrats and regulatory professionals who can present the facts in a concise and persuasive manner backed by references and literature. This aspect is a key differentiator to other consulting firms that depend on the technical team for formulating suitable answers. This approach ensures a quick Turn Around Time resulting in faster approvals.

Get in Touch with us for a discussion, should you find this interesting!